Hondo is a start-up wine producer based in Seville, working in a category built on layers of tradition and modernity. The brief called for a brave twist on those conventions, honouring Seville's wine-making history while exposing the painstaking craft behind the bottle itself. 

As art director and lead designer, I developed the brand concept, packaging and logo, stripping back typical wine category cues in favour of a more honest story about the journey to the bottle. 

The packaging built up layers of textured paper, giving each bottle a tactile weight and uneven edge that read as elegant rather than rustic, while a bold colour palette and geometric logo set Hondo apart from the traditional wine category. 

The project was ultimately unused.