Invest NL initially engaged Greenberry to design their new website and establish the foundations of their visual identity. As an art director and designer at Meijer & Walters, I was brought in to interpret and extend the brand beyond the boundaries of the website. This meant reverse-engineering design decisions and building a coherent brand system from a limited set of static files.

From that starting point, I developed a comprehensive set of brand and communication guidelines, defining how the identity should behave across environments far beyond the screen. This ranged from exhibition stands in busy event spaces to report layouts, social media templates, and PowerPoint presentations. I also created reusable templates for graphs, charts, and data visualisation to support their internal teams, with all written content produced in English and subsequently translated into Dutch.