Invest NL had engaged Greenberry to design their website and lay the foundations of a new visual identity. Extending that identity beyond the website meant starting from just a limited set of static files, with no broader system yet in place.

As art director and designer at Meijer + Walters, I created a cohesive visual identity that unified the business across every touchpoint. This included a comprehensive design system for exhibition stands, reports, social media templates, presentations and reusable data visualisations. All content was produced in English before being adapted for Dutch-speaking audiences.