ASPIRE is a suite of learn-by-doing programmes for people with an entrepreneurial flair, helping them turn ideas into action. It needed an identity that felt grounded and honest, built around the notions of ‘adaption and opportunity’.

As lead designer and art director at Kemosabe, I developed the brand identity and positioning, creating a trusted and approachable identity built around the themes of adaptation and opportunity.

The identity employs the use of a graphic motif derived from the logo, reflecting the endeavour and iterative nature of building a business. The result was a transformative, reassuring brand designed to inspire confidence and growth.