The Good Biscuit Co. is a social enterprise that uses its profits to support people struggling with loneliness, using biscuits and a cup of tea as a way into difficult conversations. That story needed to come through in packaging that could still stand out in a crowded shopping aisle.

As lead designer at Kemosabe, I led the brand and packaging design, illustrating the whimsical story of three characters who use the biscuits as balloons to help with their own personal struggles.

The playful logo reinforces the brand's ethos while highlighting keywords to catch attention on the shelf.

Credits to Conor Moore, who helped sketch the initial characters.