Southern Comfort
Art direction, campaign design, digital design + print design
Role: Art director, lead designer
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Agency: Kemosabe
Credit: Jason Ngai , Tal Silverman
Southern Comfort needed campaigns and event collateral to coincide with their end-of-year cinema advert and the launch of new ready-to-drink lemonade and lime cans, often on a quick turnaround.
As art director and lead designer at Kemosabe, I led two nationwide campaigns with a strong out-of-home presence across print, digital and live events.
Vote Lemon and Lime
For Vote Lemon and Lime, I helped deliver over 1,000 assets and 27,000 cans nationwide, alongside a website takeover, paid social and in-store promotion.
The art direction drew from gritty modern activist posters made famous by Shepard Fairey. Product shots by still-life wizard Tal Silverman.
Spirit of New Orleans
Working with only stills exported from the international brand film, the Spirit of New Orleans campaign transformed everyday moments into glimpses of New Orleans' vibrant culture.
Tasked with creating a festive campaign for Southern Comfort, I carefully selected and composed imagery from the film to create scenes that invited audiences to imagine themselves transported to the streets of New Orleans. The resulting through-the-line campaign spanned national cinema advertising, out-of-home posters, London Underground panels, and experiential sampling events.
