Izakaya Festa
Art direction, brand design, digital design + editorial design
Role: Art director, lead designer
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Agency: Kemosabe
Izakaya Festa is an immersive Japanese food and drink festival that needed a brand able to live across physical and digital touchpoints.
As lead designer at Kemosabe, I led the brand identity and art direction, including the UX and event layout. The art direction is inspired by sun-bleached 1960s Japanese bar ephemera, with distorted imagery and retro adverts.
The logo form draws from exterior Japanese signage and storefronts, with skewed type to further create a distinctive visual language.
Distorted imagery, pop art twists and warped vintage photography gave the visual world a sense of surprise, in keeping with late, hazy nights out.
The festival has since been delayed due to unavoidable circumstances.
The website extended the event identity through a series of hidden interactive details and Easter eggs. Featured here is a JavaScript-powered digital clock that displayed the local time whenever the site was idle, adding a subtle, playful moment of discovery.
