Following the success of We Are Japan for ANA, the Japan National Tourism Organization adopted the concept for an interactive tourism platform and digital campaign. The aim was to make Japan's hidden experiences feel effortless to discover through more than 60 curated videos across four themes.

As art director and lead designer, I evolved the existing brand system and led the website redesign, creating interactive video content, motion graphics, and a cohesive content strategy. I also managed the planning and delivery of the new site, working closely with UX and development teams to migrate an unstructured Tumblr website to a scalable WordPress platform.

Built using WIREWAX, the result lets users create their own personalised travel itineraries.

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