Funxtion is a B2B fitness content SaaS platform that brought me in as art director and lead designer shortly after securing angel investment. The task was to build a unified visual identity across brand, digital and motion design at a pivotal stage of growth.

Working closely with the Head of Marketing, I led the brand, digital and motion design, building a scalable marketing system and roadmap that produced high-performing campaigns and social content, consistently supporting MQL to SQL conversion. I also developed presentations and templated customer journey maps to align stakeholders around key business initiatives.