International is a brand within AkzoNobel's coatings business, spanning its Marine, Protective and Yacht segments. It called for uniting these under one shared identity and repositioning International as a trusted partner across global markets.

As art director and lead designer at Meijer + Walters, I led the brand design and art direction through a collaborative process of workshops and validation sessions. The art direction established a more confident and human brand expression, built around a flexible grid, distinctive graphic devices and clear motion principles.

The project established new storytelling tools, including the Focus Frame and Anchor Line, to bring greater structure and consistency to stock photography.

The project delivered a full set of brand guidelines, asset libraries and templates for consistent use across regions and touchpoints.